privacy policy

Information we collect

The personal information we collect depends on how you interact with ALTEREGO and our Services.

Contact information

We may collect information such as your name, email address, phone number, billing address, shipping address, and other contact details you provide to us.

Order and transaction information

When you make a purchase, we may collect information relating to your order, products purchased, transaction amount, shipping method, billing details, delivery information, refunds, returns, and purchase history.

Payment information is processed by our payment providers. We may receive limited information relating to a transaction, such as payment status, payment method type, and transaction identifiers.

Account and subscription information

If you create an account or subscribe to recurring deliveries, we may collect account credentials, subscription preferences, delivery frequency, purchase history, and information about changes, skips, pauses, or cancellations.

Communications

We collect information you provide when you contact us, communicate with customer service, submit a form, participate in a survey, or otherwise communicate with ALTEREGO.

Device and usage information

When you use our website, we and our service providers may automatically collect information such as your IP address, browser type, device type, operating system, pages viewed, links clicked, referring URLs, approximate location derived from IP address, and information about how you interact with the Services.

Marketing information

If you sign up for marketing communications, we may collect your email address, phone number if applicable, communication preferences, and information about your interactions with marketing messages.

How we collect information

We may collect personal information from several sources, including:

• Directly from you, such as when you place an order, create an account, subscribe, contact us, or sign up for marketing.
• Automatically through the Services, including through cookies, pixels, log files, and similar technologies.
• From our service providers, such as Shopify, payment processors, fulfillment providers, shipping carriers, subscription providers, analytics providers, and other businesses that help us operate ALTEREGO.
• From advertising or marketing partners, where permitted by applicable law.

How we use your information

We may use personal information to:

• Operate and provide our website and Services
• Process and fulfill purchases
• Process payments and refunds
• Arrange shipping and delivery
• Manage accounts and subscriptions
• Provide customer support
• Communicate with you about orders or account activity
• Send marketing communications where permitted
• Personalize and improve the customer experience
• Understand how customers use our website
• Measure the effectiveness of marketing and advertising
• Detect, investigate, and prevent fraud or security incidents
• Protect ALTEREGO, our customers, and third parties
• Comply with legal, tax, accounting, and regulatory obligations
• Enforce our Terms of Service and other policies
• Establish, exercise, or defend legal claims

Cookies and tracking technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, understand how visitors use the Services, improve performance, prevent fraud, and support analytics and marketing activities.

Some cookies are necessary for the website to function. Other technologies may be used for analytics, personalization, or advertising, depending on the services enabled on our website and your location.

Where required by applicable law, you may be able to manage non-essential cookies through the cookie banner or privacy preference controls displayed on our website.

You may also adjust cookie settings through your browser. Disabling certain cookies may affect the functionality of portions of the Services.

How we disclose personal information

We may disclose personal information to third parties when reasonably necessary to operate ALTEREGO and provide the Services.

These recipients may include:

• Ecommerce and website infrastructure providers
• Payment processors and financial service providers
• Warehousing, fulfillment, and shipping providers
• Subscription management providers
• Customer service and communication providers
• Email and SMS marketing providers
• Analytics and performance providers
• Advertising and marketing partners, where applicable
• Fraud prevention and security providers
• Accountants, lawyers, insurers, consultants, and other professional advisors
• Government authorities or other parties where disclosure is required or permitted by law

We may also disclose personal information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction, subject to applicable law.

Certain U.S. privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” broadly. If our use of advertising or analytics technologies constitutes a sale, sharing, or targeted advertising under applicable law, residents of certain jurisdictions may have a right to opt out.

Shopify

Our online store is hosted and powered by Shopify. Shopify provides the ecommerce infrastructure that enables us to offer our products and Services online.

Shopify may process personal information in connection with your use of our store, including information relating to your device, browsing activity, account, checkout, payment, and orders.

In certain circumstances, Shopify may process personal information as our service provider or processor. Shopify may also process information for its own purposes when you use Shopify consumer services such as Shop or Shop Pay.

You can learn more about Shopify's privacy practices by reviewing Shopify's Privacy Policy.

Email, SMS, and marketing

If you choose to receive marketing communications from us, we may use your contact information to send you information about ALTEREGO products, launches, promotions, subscriptions, events, or other updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message.

If we offer SMS marketing, applicable messages will include instructions for opting out.

Even if you opt out of marketing communications, we may still send you non-promotional communications that are necessary to provide the Services, such as order confirmations, shipping updates, subscription notices, security alerts, or customer service responses.

Your privacy choices

Depending on how you interact with our Services, you may be able to control certain uses of your personal information.

• Marketing emails: use the unsubscribe link in any promotional email.
• SMS: follow the opt-out instructions included in applicable messages.
• Cookies: use available privacy preference controls or adjust your browser settings.
• Account information: update eligible information through your customer account or contact us.
• Privacy requests: contact us at hello@alteregocafe.com.

We may need to verify your identity before processing certain privacy requests.

Where permitted by law, you may use an authorized agent to submit a request on your behalf. We may require proof that the agent is authorized to act for you.

U.S. state privacy rights

Depending on the state where you live and whether the applicable privacy law applies to ALTEREGO, you may have certain rights regarding your personal information.

These rights may include the right to:

• Confirm whether we process your personal information
• Access personal information we maintain about you
• Correct inaccurate personal information
• Request deletion of personal information
• Obtain a portable copy of certain personal information
• Opt out of certain sales, sharing, targeted advertising, or profiling where applicable
• Appeal a decision relating to a privacy request where applicable
• Receive equal service and treatment when exercising privacy rights

The specific rights available to you depend on your jurisdiction and applicable law.

To submit a privacy request, contact us at hello@alteregocafe.com .

We will respond to verified requests as required by applicable law.

Privacy rights in Colombia

To the extent Colombian data protection law applies to our processing of personal information, individuals in Colombia may have rights regarding their personal data.

Subject to applicable law, these rights may include the right to:

• Access, know, update, and rectify personal information
• Request information about how personal information has been used
• Request proof of authorization for processing where applicable
• Revoke authorization or request deletion of personal information where permitted by law
• Access personal information free of charge in the circumstances provided by law
• Submit complaints to the Colombian Superintendencia de Industria y Comercio when applicable

Requests concerning these rights may be submitted to hello@alteregocafe.com .

We may request information reasonably necessary to verify your identity and process your request.

International data transfers

ALTEREGO is based in the United States.

If you access our Services from another country, including Colombia, your personal information may be transferred to, stored in, or processed in the United States or other jurisdictions where Shopify or our service providers operate.

The privacy and data protection laws of these jurisdictions may differ from those in your country of residence.

Where required by applicable law, we and our service providers use appropriate mechanisms or safeguards for international transfers of personal information.

How long we keep information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing the Services, maintaining customer accounts, processing orders, managing subscriptions, complying with legal and accounting obligations, resolving disputes, and enforcing agreements.

Retention periods may vary depending on the type of information, the nature of our relationship with you, applicable laws, contractual requirements, and legitimate business needs.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, transmission, storage system, or method of electronic communication can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any credentials associated with your customer account.

Children's privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the situation and take appropriate action.

Third-party websites and services

Our Services may contain links to websites, applications, social media platforms, or services operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of third-party services.

We encourage you to review the privacy policies of third parties before providing them with personal information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology, legal requirements, or privacy practices.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Where required by applicable law, we may provide additional notice regarding material changes.

Contact us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, contact us at: